Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
685A74
RGB
104, 90, 116
HSL
272, 13%, 40%
HSB
272, 22%, 45%
CMYK
10, 22, 0, 55
LAB
40, 10, -13
LCH
40, 16, 308
OKLCH
0.49, 0.04, 309
XYZ
13, 12, 18
LUV
40, 6, -19
HWB
272, 35%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.