Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
685B97
RGB
104, 91, 151
HSL
253, 25%, 47%
HSB
253, 40%, 59%
CMYK
31, 40, 0, 41
LAB
42, 16, -31
LCH
42, 35, 297
OKLCH
0.51, 0.09, 293
XYZ
15, 13, 31
LUV
42, 2, -47
HWB
253, 36%, 41%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.