Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
686447
RGB
104, 100, 71
HSL
53, 19%, 34%
HSB
53, 32%, 41%
CMYK
0, 4, 32, 59
LAB
42, -2, 17
LCH
42, 17, 97
OKLCH
0.50, 0.04, 101
XYZ
11, 13, 8
LUV
42, 4, 21
HWB
53, 28%, 59%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
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