Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6869EC
RGB
104, 105, 236
HSL
240, 78%, 67%
HSB
240, 56%, 93%
CMYK
56, 56, 0, 7
LAB
50, 28, -68
LCH
50, 73, 293
OKLCH
0.59, 0.19, 278
XYZ
26, 19, 82
LUV
50, -8, -104
HWB
240, 41%, 7%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.