Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6870FF
RGB
104, 112, 255
HSL
237, 100%, 70%
HSB
237, 59%, 100%
CMYK
59, 56, 0, 0
LAB
53, 29, -74
LCH
53, 79, 292
OKLCH
0.62, 0.21, 276
XYZ
30, 22, 97
LUV
53, -10, -114
HWB
237, 41%, 0%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.