Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68809D
RGB
104, 128, 157
HSL
213, 21%, 51%
HSB
213, 34%, 62%
CMYK
34, 18, 0, 38
LAB
53, -3, -19
LCH
53, 19, 259
OKLCH
0.59, 0.05, 253
XYZ
20, 21, 35
LUV
53, -13, -27
HWB
213, 41%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.