Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68829B
RGB
104, 130, 155
HSL
209, 20%, 51%
HSB
209, 33%, 61%
CMYK
33, 16, 0, 39
LAB
53, -5, -17
LCH
53, 17, 254
OKLCH
0.60, 0.05, 248
XYZ
20, 21, 34
LUV
53, -14, -24
HWB
209, 41%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.