Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6885B2
RGB
104, 133, 178
HSL
216, 32%, 55%
HSB
216, 42%, 70%
CMYK
42, 25, 0, 30
LAB
55, -2, -27
LCH
55, 27, 267
OKLCH
0.61, 0.08, 259
XYZ
22, 23, 45
LUV
55, -15, -41
HWB
216, 41%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.