Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
688674
RGB
104, 134, 116
HSL
144, 13%, 47%
HSB
144, 22%, 53%
CMYK
22, 0, 13, 47
LAB
53, -14, 6
LCH
53, 15, 157
OKLCH
0.59, 0.04, 158
XYZ
17, 21, 20
LUV
53, -15, 11
HWB
144, 41%, 47%
Pantone
7717 C
Harmonies
Shades & tints
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