Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
688768
RGB
104, 135, 104
HSL
120, 13%, 47%
HSB
120, 23%, 53%
CMYK
23, 0, 23, 47
LAB
53, -16, 13
LCH
53, 21, 141
OKLCH
0.59, 0.06, 145
XYZ
17, 21, 16
LUV
53, -16, 20
HWB
120, 41%, 47%
Pantone
364 C
Harmonies
Shades & tints
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