Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
688775
RGB
104, 135, 117
HSL
145, 13%, 47%
HSB
145, 23%, 53%
CMYK
23, 0, 13, 47
LAB
54, -14, 6
LCH
54, 16, 158
OKLCH
0.59, 0.04, 159
XYZ
18, 22, 20
LUV
54, -16, 11
HWB
145, 41%, 47%
Pantone
7717 C
Harmonies
Shades & tints
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