Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
688A9C
RGB
104, 138, 156
HSL
201, 21%, 51%
HSB
201, 33%, 61%
CMYK
33, 12, 0, 39
LAB
55, -9, -14
LCH
55, 16, 237
OKLCH
0.61, 0.05, 232
XYZ
21, 24, 35
LUV
55, -17, -19
HWB
201, 41%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.