Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
688AA7
RGB
104, 138, 167
HSL
208, 26%, 53%
HSB
208, 38%, 65%
CMYK
38, 17, 0, 35
LAB
56, -7, -19
LCH
56, 21, 251
OKLCH
0.62, 0.06, 245
XYZ
22, 24, 40
LUV
56, -17, -28
HWB
208, 41%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.