Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
688FB2
RGB
104, 143, 178
HSL
208, 32%, 55%
HSB
208, 42%, 70%
CMYK
42, 20, 0, 30
LAB
58, -7, -23
LCH
58, 24, 253
OKLCH
0.63, 0.07, 246
XYZ
24, 26, 46
LUV
58, -19, -33
HWB
208, 41%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.