Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68909F
RGB
104, 144, 159
HSL
196, 22%, 52%
HSB
196, 35%, 62%
CMYK
35, 9, 0, 38
LAB
57, -11, -13
LCH
57, 17, 228
OKLCH
0.63, 0.05, 223
XYZ
22, 25, 37
LUV
57, -20, -17
HWB
196, 41%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.