Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68929F
RGB
104, 146, 159
HSL
194, 22%, 52%
HSB
194, 35%, 62%
CMYK
35, 8, 0, 38
LAB
58, -12, -12
LCH
58, 17, 223
OKLCH
0.63, 0.05, 219
XYZ
22, 26, 37
LUV
58, -21, -15
HWB
194, 41%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.