Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68949C
RGB
104, 148, 156
HSL
189, 21%, 51%
HSB
189, 33%, 61%
CMYK
33, 5, 0, 39
LAB
58, -14, -9
LCH
58, 17, 214
OKLCH
0.64, 0.05, 210
XYZ
22, 27, 35
LUV
58, -22, -11
HWB
189, 41%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.