Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6894CD
RGB
104, 148, 205
HSL
214, 50%, 61%
HSB
214, 49%, 80%
CMYK
49, 28, 0, 20
LAB
60, -3, -35
LCH
60, 35, 264
OKLCH
0.66, 0.10, 255
XYZ
27, 29, 62
LUV
60, -21, -53
HWB
214, 41%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.