Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689699
RGB
104, 150, 153
HSL
184, 19%, 50%
HSB
184, 32%, 60%
CMYK
32, 2, 0, 40
LAB
59, -16, -7
LCH
59, 17, 204
OKLCH
0.64, 0.05, 201
XYZ
22, 27, 34
LUV
59, -22, -7
HWB
184, 41%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.