Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6896B4
RGB
104, 150, 180
HSL
204, 34%, 56%
HSB
204, 42%, 71%
CMYK
42, 17, 0, 29
LAB
60, -10, -21
LCH
60, 23, 244
OKLCH
0.65, 0.07, 238
XYZ
25, 28, 47
LUV
60, -22, -30
HWB
204, 41%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.