Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6896BF
RGB
104, 150, 191
HSL
208, 40%, 58%
HSB
208, 46%, 75%
CMYK
46, 21, 0, 25
LAB
60, -8, -27
LCH
60, 28, 254
OKLCH
0.66, 0.08, 246
XYZ
26, 29, 53
LUV
60, -22, -39
HWB
208, 41%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.