Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68979E
RGB
104, 151, 158
HSL
188, 22%, 51%
HSB
188, 34%, 62%
CMYK
34, 4, 0, 38
LAB
59, -15, -9
LCH
59, 18, 211
OKLCH
0.65, 0.05, 208
XYZ
23, 28, 36
LUV
59, -23, -11
HWB
188, 41%, 38%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.