Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6897A8
RGB
104, 151, 168
HSL
196, 27%, 53%
HSB
196, 38%, 66%
CMYK
38, 10, 0, 34
LAB
60, -13, -14
LCH
60, 19, 227
OKLCH
0.65, 0.06, 223
XYZ
24, 28, 41
LUV
60, -23, -19
HWB
196, 41%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.