Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6897D2
RGB
104, 151, 210
HSL
213, 54%, 62%
HSB
213, 50%, 82%
CMYK
50, 28, 0, 18
LAB
61, -4, -36
LCH
61, 36, 264
OKLCH
0.67, 0.10, 255
XYZ
28, 30, 65
LUV
61, -22, -55
HWB
213, 41%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.