Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6898AD
RGB
104, 152, 173
HSL
198, 30%, 54%
HSB
198, 40%, 68%
CMYK
40, 12, 0, 32
LAB
60, -13, -16
LCH
60, 21, 233
OKLCH
0.65, 0.06, 227
XYZ
24, 28, 44
LUV
60, -23, -22
HWB
198, 41%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.