Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6898AF
RGB
104, 152, 175
HSL
199, 31%, 55%
HSB
199, 41%, 69%
CMYK
41, 13, 0, 31
LAB
60, -12, -17
LCH
60, 21, 235
OKLCH
0.65, 0.06, 229
XYZ
25, 28, 45
LUV
60, -23, -24
HWB
199, 41%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.