Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689BBC
RGB
104, 155, 188
HSL
204, 39%, 57%
HSB
204, 45%, 74%
CMYK
45, 18, 0, 26
LAB
61, -11, -23
LCH
61, 25, 244
OKLCH
0.67, 0.07, 238
XYZ
27, 30, 52
LUV
61, -24, -33
HWB
204, 41%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.