Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689BD3
RGB
104, 155, 211
HSL
211, 55%, 62%
HSB
211, 51%, 83%
CMYK
51, 27, 0, 17
LAB
62, -6, -34
LCH
62, 35, 261
OKLCH
0.68, 0.10, 252
XYZ
29, 31, 66
LUV
62, -24, -53
HWB
211, 41%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.