Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689CB9
RGB
104, 156, 185
HSL
201, 37%, 57%
HSB
201, 44%, 73%
CMYK
44, 16, 0, 27
LAB
62, -12, -21
LCH
62, 24, 240
OKLCH
0.67, 0.07, 234
XYZ
26, 30, 50
LUV
62, -25, -30
HWB
201, 41%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.