Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689CD6
RGB
104, 156, 214
HSL
212, 57%, 62%
HSB
212, 51%, 84%
CMYK
51, 27, 0, 16
LAB
62, -5, -36
LCH
62, 36, 261
OKLCH
0.68, 0.10, 252
XYZ
30, 32, 68
LUV
62, -24, -54
HWB
212, 41%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.