Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689DAD
RGB
104, 157, 173
HSL
194, 30%, 54%
HSB
194, 40%, 68%
CMYK
40, 9, 0, 32
LAB
61, -15, -14
LCH
61, 21, 223
OKLCH
0.66, 0.06, 219
XYZ
25, 30, 44
LUV
61, -25, -19
HWB
194, 41%, 32%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.