Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689FBB
RGB
104, 159, 187
HSL
200, 38%, 57%
HSB
200, 44%, 73%
CMYK
44, 15, 0, 27
LAB
62, -13, -21
LCH
62, 24, 237
OKLCH
0.67, 0.07, 231
XYZ
27, 31, 52
LUV
62, -26, -29
HWB
200, 41%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.