Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
689FE2
RGB
104, 159, 226
HSL
213, 68%, 65%
HSB
213, 54%, 89%
CMYK
54, 30, 0, 11
LAB
64, -4, -40
LCH
64, 40, 264
OKLCH
0.69, 0.12, 254
XYZ
32, 33, 77
LUV
64, -25, -62
HWB
213, 41%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.