Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A0DB
RGB
104, 160, 219
HSL
211, 61%, 63%
HSB
211, 53%, 86%
CMYK
53, 27, 0, 14
LAB
64, -6, -36
LCH
64, 37, 260
OKLCH
0.69, 0.11, 251
XYZ
31, 33, 72
LUV
64, -26, -56
HWB
211, 41%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.