Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A2AC
RGB
104, 162, 172
HSL
189, 29%, 54%
HSB
189, 40%, 67%
CMYK
40, 6, 0, 33
LAB
63, -18, -12
LCH
63, 21, 213
OKLCH
0.68, 0.06, 210
XYZ
26, 32, 44
LUV
63, -27, -14
HWB
189, 41%, 33%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.