Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A2EB
RGB
104, 162, 235
HSL
213, 77%, 66%
HSB
213, 56%, 92%
CMYK
56, 31, 0, 8
LAB
65, -3, -43
LCH
65, 43, 265
OKLCH
0.70, 0.12, 255
XYZ
34, 35, 84
LUV
65, -26, -68
HWB
213, 41%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.