Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A3CF
RGB
104, 163, 207
HSL
206, 52%, 61%
HSB
206, 50%, 81%
CMYK
50, 21, 0, 19
LAB
64, -11, -29
LCH
64, 31, 250
OKLCH
0.69, 0.09, 242
XYZ
30, 34, 64
LUV
64, -27, -43
HWB
206, 41%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.