Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A7BF
RGB
104, 167, 191
HSL
197, 40%, 58%
HSB
197, 46%, 75%
CMYK
46, 13, 0, 25
LAB
65, -16, -19
LCH
65, 25, 230
OKLCH
0.69, 0.07, 224
XYZ
29, 34, 54
LUV
65, -29, -26
HWB
197, 41%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.