Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A8CA
RGB
104, 168, 202
HSL
201, 48%, 60%
HSB
201, 49%, 79%
CMYK
49, 17, 0, 21
LAB
66, -14, -24
LCH
66, 28, 239
OKLCH
0.70, 0.08, 233
XYZ
30, 35, 61
LUV
66, -29, -35
HWB
201, 41%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.