Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A9FA
RGB
104, 169, 250
HSL
213, 94%, 69%
HSB
213, 58%, 98%
CMYK
58, 32, 0, 2
LAB
68, -3, -47
LCH
68, 48, 266
OKLCH
0.73, 0.14, 255
XYZ
37, 38, 96
LUV
68, -28, -75
HWB
213, 41%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.