Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68ABC4
RGB
104, 171, 196
HSL
196, 44%, 59%
HSB
196, 47%, 77%
CMYK
47, 13, 0, 23
LAB
66, -17, -20
LCH
66, 26, 229
OKLCH
0.71, 0.08, 224
XYZ
30, 36, 58
LUV
66, -30, -28
HWB
196, 41%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.