Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68ABD8
RGB
104, 171, 216
HSL
204, 59%, 63%
HSB
204, 52%, 85%
CMYK
52, 21, 0, 15
LAB
67, -13, -30
LCH
67, 32, 247
OKLCH
0.71, 0.09, 239
XYZ
33, 37, 70
LUV
67, -30, -45
HWB
204, 41%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.