Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68AEB3
RGB
104, 174, 179
HSL
184, 33%, 55%
HSB
184, 42%, 70%
CMYK
42, 3, 0, 30
LAB
67, -22, -10
LCH
67, 24, 204
OKLCH
0.71, 0.07, 202
XYZ
29, 36, 48
LUV
67, -32, -11
HWB
184, 41%, 30%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.