Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68AEF3
RGB
104, 174, 243
HSL
210, 85%, 68%
HSB
210, 57%, 95%
CMYK
57, 28, 0, 5
LAB
69, -8, -42
LCH
69, 43, 260
OKLCH
0.73, 0.12, 250
XYZ
37, 40, 90
LUV
69, -30, -65
HWB
210, 41%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.