Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68AFCA
RGB
104, 175, 202
HSL
197, 48%, 60%
HSB
197, 49%, 79%
CMYK
49, 13, 0, 21
LAB
68, -18, -21
LCH
68, 28, 230
OKLCH
0.72, 0.08, 225
XYZ
32, 38, 62
LUV
68, -32, -30
HWB
197, 41%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.