Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68B0BC
RGB
104, 176, 188
HSL
189, 39%, 57%
HSB
189, 45%, 74%
CMYK
45, 6, 0, 26
LAB
67, -21, -14
LCH
67, 25, 213
OKLCH
0.71, 0.07, 209
XYZ
30, 38, 53
LUV
67, -33, -17
HWB
189, 41%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.