Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68B4E4
RGB
104, 180, 228
HSL
203, 70%, 65%
HSB
203, 54%, 89%
CMYK
54, 21, 0, 11
LAB
70, -14, -32
LCH
70, 35, 246
OKLCH
0.74, 0.10, 238
XYZ
36, 41, 79
LUV
70, -33, -48
HWB
203, 41%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.