Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68B4E7
RGB
104, 180, 231
HSL
204, 73%, 66%
HSB
204, 55%, 91%
CMYK
55, 22, 0, 9
LAB
70, -14, -33
LCH
70, 36, 248
OKLCH
0.74, 0.11, 240
XYZ
36, 41, 82
LUV
70, -33, -51
HWB
204, 41%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.