Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68B4FA
RGB
104, 180, 250
HSL
209, 94%, 69%
HSB
209, 58%, 98%
CMYK
58, 28, 0, 2
LAB
71, -9, -43
LCH
71, 44, 258
OKLCH
0.75, 0.13, 248
XYZ
39, 42, 97
LUV
71, -32, -67
HWB
209, 41%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.