Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68B5D3
RGB
104, 181, 211
HSL
197, 55%, 62%
HSB
197, 51%, 83%
CMYK
51, 14, 0, 17
LAB
70, -19, -23
LCH
70, 30, 231
OKLCH
0.73, 0.09, 225
XYZ
34, 41, 68
LUV
70, -34, -33
HWB
197, 41%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.